School-Enterprise Collaboration for Mutual Development丨Digital Creativity College Visits Jiangsu Rui

      On the morning of January 19th, Ren Hang, Vice Dean of the School of Digital Creativity, led a team consisting of Dr. Liu Chen, Dr. Xu Wei, and other relevant professional teachers to Jiangsu Ruiyin Digital Technology Co., Ltd. for a school-enterprise cooperation exchange. Jiangsu Ruiyin Digital Technology Co., Ltd. is mainly engaged in the research and development of digital printing related equipment and application solutions, as well as technical services. Both parties exchanged views on professional construction, application research and development, and school-enterprise collaborative education.

        During the symposium, both parties discussed the application and transformation of digital creative majors in serving the industry, taking into account the industry development trends and the actual situation of professional construction. Enterprises have put forward demands for product visual design, application scenario construction, and IP expression in product expansion and market application. The School of Digital Creativity has a relatively mature teaching system and project-based practical experience in professional fields such as visual communication design and digital media. It can provide design support for enterprises through the combination of course co-construction, project collaboration, and practical teaching.

       During the exchange, the delegation from the college, accompanied by the company's General Manager Zhai Yulong, visited the company's production and R&D processes to understand the application and needs of the company in digital technology and intelligent directions. Subsequently, both parties held a ceremony to unveil the school-enterprise cooperation base. Based on the preliminary communication, both parties have reached a preliminary intention to cooperate, intending to leverage the relevant professional advantages of the Digital Creative College to jointly establish a research and development center for digital printing applications and cultural and creative design. The research and development center will focus on the needs of the company, promote design research and development, and transform research outcomes into products, forming cultural and creative IP products with market recognition.

       During the exchange, the delegation from the college, accompanied by the company's General Manager Zhai Yulong, visited the production and R&D processes of the enterprise to understand its application and needs in digital technology and intelligent direction. Subsequently, both parties held a ceremony to unveil the school-enterprise cooperation base. Based on the preliminary communication, both parties have reached a preliminary intention to cooperate, intending to rely on the relevant professional advantages of the Digital Creative College to jointly establish a research and development center for digital printing applications and cultural and creative design. The research and development center will focus on the needs of the enterprise, promote design research and development, and transform research achievements into products, forming cultural and creative IP products with market recognition.