Digital textile printing will dominate the future market

Recent market research predicts that the annual revenue of digital printing for textiles will reach approximately $3.1 billion in 2024, with a growth rate of 16%. This promising outlook is driven by the multiple advantages that digital printing offers over traditional methods.

In today's rapidly evolving market, the ability to print in small batches is becoming increasingly crucial. Traditional printing methods require large print runs to remain economical, often resulting in unsellable surplus inventory. Furthermore, shorter print runs in traditional printing lead to higher wastewater pollution, increased energy consumption, and significant efficiency losses. Conversely, digital printing enables small-batch production, offering an unparalleled turnaround time from design to finished printed textiles.

Digital printing also facilitates the realization of a large number of repetitive unique designs, a function that traditional technology cannot achieve. As the industry shifts towards AI-assisted design creation, digital printing has become the only practical implementation method.

Consumer behavior post-COVID-19 has had a profound impact on textile production, disrupting traditional value chains. The reliance on lengthy supply chains has become a significant obstacle, prompting many suppliers to adopt online marketing strategies and revolutionize the market from the consumer's perspective. As orders become more personalized, the importance of rapid response through end-to-end digital production processes increases. Historically, such production pressures mainly appeared in the fast fashion industry, but now they also affect the traditional textile and carpet industries.

Faster production cycles can reduce inventory, thereby significantly reducing capital occupation. The convenience brought to consumers, coupled with more sustainable production processes and capital efficiency, makes digital printing the most economical choice. Therefore, the future of textile and carpet printing lies in digital production.